Privacy Policy

Last Updated: May 25, 2026

Introduction

Optimize by Maxim LLC (“Optimize,” “Optimize by Maxim,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who visit our website, contact us, request information, schedule consultations, or use our services.

This Privacy Policy describes how we collect, use, disclose, and protect personal information collected through our website, online forms, advertisements, communications, and related services. This Privacy Policy applies to information collected through this website and related online channels. It may not apply to information collected through other websites, third-party platforms, or offline interactions, except where this policy is expressly referenced.

This website is intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under 18.

Information We Collect

We may collect personal information that you provide directly to us, including:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth or age range
  • Health-related information you choose to provide
  • Information submitted through forms, quizzes, consultation requests, appointment requests, or intake forms
  • Payment or billing information, where applicable
  • Communications you send to us by email, phone, text message, web form, or other means

We may also collect information automatically when you visit our website, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring website or ad source
  • Dates and times of visits
  • Interactions with our website, forms, ads, and emails
  • Cookies, pixels, analytics identifiers, and similar tracking technologies

How We Use Information

We may use information we collect to:

  • Respond to inquiries and requests
  • Schedule consultations or appointments
  • Provide healthcare-related services, where applicable
  • Communicate with you about services, appointments, follow-ups, and administrative matters
  • Send marketing communications where permitted by law and with any required consent
  • Improve our website, services, advertising, and patient experience
  • Operate, maintain, and secure our systems
  • Process payments, where applicable
  • Comply with legal, regulatory, professional, and compliance obligations
  • Prevent fraud, misuse, unauthorized access, or other unlawful activity

Health Information and HIPAA

Some information you provide to Optimize by Maxim may be health-related. Depending on the nature of your interaction with us and the services provided, certain information may be considered Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).

Where HIPAA applies, we use and disclose PHI only as permitted or required by law, including for treatment, payment, healthcare operations, legal compliance, public health and safety, and other purposes permitted under HIPAA.

Please see the HIPAA Notice of Privacy Practices section below for more information about how PHI may be used and disclosed and the rights you may have regarding your health information.

Cookies, Analytics, and Advertising

Our website may use cookies, pixels, web beacons, analytics tools, and similar technologies to help us understand how visitors use our website, improve website performance, measure advertising effectiveness, and deliver relevant advertising.

These technologies may collect information such as your browser type, device type, pages visited, time spent on pages, referring source, and interactions with advertisements or website features.

You can usually set your browser to refuse cookies or alert you when cookies are being used. Some parts of the website may not function properly if cookies are disabled.

We may use third-party service providers for analytics, advertising, call tracking, form tracking, website hosting, CRM, email, SMS, and related business functions. These service providers may process information on our behalf, subject to contractual and legal restrictions.

SMS and Text Messaging

If you provide your phone number and consent to receive text messages from Optimize by Maxim, we may send you text messages related to appointment scheduling, inquiries, service updates, reminders, and marketing communications, where permitted by law.

Consent to receive marketing text messages is not a condition of purchase or treatment. Message and data rates may apply. Message frequency may vary.

You may opt out of marketing text messages at any time by replying STOP. You may also reply HELP for help, where supported. We will honor opt-out requests as required by applicable law.

Text messaging originator opt-in data and consent will not be sold or shared with third parties for their own marketing purposes.

How We Share Information

We may share personal information with:

  • Healthcare providers, clinical staff, pharmacies, laboratories, or other care-related parties involved in providing services
  • Service providers who help us operate our website, communications, scheduling, marketing, analytics, payment processing, CRM, and business systems
  • Professional advisors, including attorneys, accountants, consultants, and compliance advisors
  • Government agencies, regulators, law enforcement, or other parties when required or permitted by law
  • Successors or parties involved in a business transaction, such as a merger, acquisition, restructuring, or sale of assets
  • Other parties with your authorization or at your direction

We do not sell PHI. We do not use or disclose PHI for unauthorized purposes.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

Information submitted through our website should be transmitted using secure technology, such as SSL encryption. However, no method of transmission or storage is completely secure. You should avoid sending highly sensitive information, such as Social Security numbers, through unsecured email or text message.

Third-Party Websites

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

Children’s Privacy

Our website and services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected personal information from an individual under 18, we will take reasonable steps to delete that information.

Your Choices

Depending on applicable law and the nature of your relationship with us, you may have certain rights regarding your personal information, including the ability to:

  • Request access to certain personal information
  • Request correction of inaccurate information
  • Request deletion of certain information, where permitted by law
  • Opt out of certain marketing communications
  • Request restrictions on certain uses or disclosures of health information, where HIPAA applies
  • Request confidential communications, where HIPAA applies

To exercise privacy-related rights, contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page and update the “Last Updated” date. We encourage you to review this policy periodically.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Optimize by Maxim LLC

4101 Greenbriar Dr., Suite 200,

Houston, Texas 77098

HIPAA Notice of Privacy Practices

Effective Date: May 25, 2026

Introduction

This HIPAA Notice of Privacy Practices describes how medical information about you may be used and disclosed and how you can access this information. Please review it carefully.

Optimize by Maxim is committed to protecting the privacy and security of Protected Health Information (“PHI”) in accordance with HIPAA and other applicable laws.

Our Duties

We are required by law to:

  • Maintain the privacy of your PHI
  • Provide you with this Notice of our legal duties and privacy practices
  • Follow the terms of the Notice currently in effect
  • Notify you if a breach occurs that may have compromised the privacy or security of your PHI, where required by law

How We May Use and Disclose PHI

We may use and disclose PHI for the following purposes:

Treatment

We may use or disclose PHI to provide, coordinate, or manage your care. This may include sharing information with healthcare providers, clinical staff, pharmacies, laboratories, or other professionals involved in your care.

Payment

We may use or disclose PHI to bill and collect payment for services, verify payment information, process transactions, or coordinate with payment processors or insurance-related parties, where applicable.

Healthcare Operations

We may use or disclose PHI for healthcare operations, including quality improvement, staff training, compliance, auditing, credentialing, business management, and service improvement.

Legal Compliance

We may use or disclose PHI when required or permitted by law, including in response to court orders, subpoenas, regulatory inquiries, law enforcement requests, public health requirements, or other legal obligations.

Public Health and Safety

We may disclose PHI for public health activities, safety concerns, adverse event reporting, abuse or neglect reporting, or to prevent a serious threat to health or safety, where permitted or required by law.

Business Associates

We may disclose PHI to business associates that perform services on our behalf, such as technology providers, billing providers, compliance consultants, communications providers, or administrative vendors. Business associates are required to safeguard PHI and use it only as permitted by law and contract.

Uses and Disclosures Requiring Authorization

We will obtain your written authorization before using or disclosing PHI for purposes that require authorization under HIPAA. You may revoke an authorization in writing, except to the extent we have already relied on it.

We do not sell PHI.

Your Rights

Subject to certain limitations, you have the right to:

  • Request access to your health records
  • Request corrections to your health records
  • Request restrictions on certain uses or disclosures
  • Request confidential communications
  • Receive an accounting of certain disclosures
  • Receive a paper copy of this Notice
  • File a complaint if you believe your privacy rights have been violated

Complaints

You may file a complaint with Optimize by Maxim using the contact information below. You may also file a complaint with the U.S. Department of Health and Human Services.

We will not retaliate against you for filing a complaint.

Changes to This Notice

We reserve the right to change this Notice and make the revised Notice effective for PHI we already have as well as information we receive in the future. Updated notices will be posted on this website.

Contact Information

If you have questions about this HIPAA Notice of Privacy Practices, please contact us:

Optimize by Maxim LLC
4101 Greenbriar Dr., Suite 200,

Houston, Texas 77098